Do Jewelry Stores Use Special Lighting?

It is a common statement people make about almost anything that they buy, and it is all basically a version of the following statement: “It didn’t look like this in the store.” Whether it is a new haircut or a used car, people always have some sense of misgiving about it when they get home. Some of that is psychological, a feeling of what is known as “buyer’s remorse.” Even if you aren’t unhappy with what you bought, there is still a pang of guilt, especially when it comes to a big ticket item, when you think of how much it cost. Some of it is true, however. Jewelry stores are designed to make the products they are selling look attractive so you buy them. Therefore, it makes sense to ask: Do jewelers use special lighting?

In a word, yes, but it is not for any nefarious purpose. The reason they do is so that you can see all the aspects of what it is you are buying. Gem stones have special cuts and jewelers want to make sure that you can see all of the brilliance so you know that you are buying exactly what you want. Without that lighting, you wouldn’t be able to make an informed decision. Naturally, when you get home you won’t have the same lighting so you won’t see all the brilliance you saw in the store. Do jewelers use special lighting? You better believe it, and you should be happy that they do.